You probably have heard the word SEO (Search Engine Optimization) and odds are you potentially have a bit of general understanding of what it comprises of. Search engine optimization is always changing; just as you think you have it all figured out—Google and additional search engines change up their algorithms and completely toss your present plan to the wayside. Although you may believe you know the fundamentals of SEO, below include some vital tidbits for SEO in the year 2015 from one of the leading SEO agencies, WOW!brands.
More Quality Content, Less Keywords
For the last couple of years, most marketers have been developing websites full of SEO keywords in hopes of boosting their rank. As this may have been helpful in the past, the search engines have gotten a lot smarter and keyword usage is no longer the golden ticket to success in SEO. Marketers, this year, are going to be more focused upon ROI metrics instead of website ranking on certain keywords.
Earning High Quality Links
Inbound links may be extremely useful with regards to search engine optimization. SEO professionals claim that having a single inbound link upon a high quality website is a lot better than having a massive amount of inbound links upon lower to middle quality websites. The push is going to be to concentrate more on quality than quantity, in 2015.
Search Engines other than Google
In 2015, as Google still is the top ranked search engine, additional search engines will be likely to receive more traction. Firefox no longer utilizes Google as their default engine; now, it’s Yahoo. Google’s agreement with Safari is expired; Bing is attempting to secure their spot as Safari’s default engine. With additional search engines boosting their share of the marketplace, marketers now will have to optimize for all of the search engine websites—and not just Google.
Optimize for Users of Mobile
In 2015, mobile searches will be expected to rise above desktop searches. Bing and Google have both stated that having a responsive site helps in search ranking. All major websites and even smaller traffic websites ought to be responsive in 2015. Is your site mobile-friendly? Google may inform you if it is or not. If you have not made the move to a site that is responsive, now is the time.
SEO constantly is evolving and what is crucial to search engines in 2015, may be irrelevant by 2016. Be certain that you keep yourself abreast of the present trends in SEO so that your site is able to remain ahead of the curve and get to your targeted audience.
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