What is Quality Score?
The Answer:
Quality Score is 1 to 10 value assigned to each keyword in your account. As we all know, bigger is always better. This value is a representation of the quality of your keywords as compared to the content of your ads and landing page.
Quality Score is 1 to 10 value assigned to each keyword in your account. As we all know, bigger is always better. This value is a representation of the quality of your keywords as compared to the content of your ads and landing page.
The Better Answer:
Quality Score is 1 to 10 value assigned to each keyword in your account. QS is directly used in the ad rank equation to determine position in search results. The exact formula is:
Quality Score is 1 to 10 value assigned to each keyword in your account. QS is directly used in the ad rank equation to determine position in search results. The exact formula is:
Ad Rank = Quality Score * Maximum CPC Bid
Improving Quality Score is the most efficient way to improve average position without increasing CPC, or reducing CPC while maintaining your current position.
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